As you can see, the diamond with the correct proportions does a more
effective job of refracting light out the top of the stone to your eye.
The less-than-ideal cut diamonds allow some light to become lost out the
bottom.
There are many measurements that go into creating a diamond that truly
maximize the refraction of light. Facets must be cut at exactly the right
angles relative to one another; the top and bottom halves of the stone
must have the proper depth relative to each other; the table, or flat
surface on the top, must be the correct size, relative to the overall size
of the stone. And, of course, the facets on the top (crown) and bottom
(pavilion) must align correctly with each other. Here is a diagram showing
a diamond’s basic proportions:

These measurements and percentages are different for each diamond, and
are all taken into account in the evaluation of a diamond’s cut. In fact,
each diamond shape (heart, round, oval, emerald, etc.) has its own set of
guidelines for what makes a Premium or Good cut.
Another factor you’ll need to consider when choosing a diamond is its
shape. Although ‘shape’ and ‘cut’ are sometimes used interchangeably, they
are not the same. There are eight popular shapes into which diamonds are
crafted: